Over the past few years, personalization in e-commerce has become a rapidly growing trend among companies around the world, and in the near future personalization will already become an unshakable standard. A big amount of clients terminate their relationships with companies, where they note the lack of a personal attitude towards them.
In addition, personalization is already a whole marketing strategy. Currently, personalization in e-commerce is carried out based on a comprehensive analysis of the client’s personal information, his demographic characteristics, online behavior, purchase history, and any other data related to online shopping.
There are many ways to integrate personalization into your business. For example, you can recommend certain products to a user in your online store based on what they have already added to their cart.